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adWall Vario Straight Light

Product ID:

12617

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Printing guidelines

Main product features

Tool-free assembly

Zipper

Free-standing

Ø34 mm

Reusable structure

Double-sided print

Washable print

Double-sided textile advertising wall adWall Vario Straight Light 500 × 230 cm

adWall Vario Straight Light 500 × 230 cm is a five-metre-wide, freestanding textile advertising wall with graphics on both sides. Its large format creates an extensive brand display visible from two directions, without the need to use two separate advertising systems.

The large format is based on a lightweight structure made from Ø34 mm aluminium profiles. The system can be assembled without tools and disassembled after the event for transport. The appropriate transport bag option can be selected during product configuration.

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What makes the adWall Vario Straight Light 500 × 230 cm stand out?

5-metre width: The extensive surface creates a strong visual element for a large exhibition booth or promotional space.
Two-sided display: Double-sided printing provides two full-size surfaces for presenting your brand, products or different messages.
Freestanding structure: The wall does not have to function only as a backdrop – it can be positioned in an open space and viewed from both sides.
Replaceable graphic: The aluminium frame can be reused with a new print for another campaign or event.

Two independent surfaces for brand communication

Both sides of the wall can feature the same design, ensuring consistent branding regardless of the direction visitors approach from. Alternatively, two different graphics can be used, giving each side a separate communication purpose.

One surface can present a product range, while the other can feature brand communication, another product category or a separate message for visitors in an adjacent area.

Advertising wall for dividing large spaces

The five-metre format allows the system to be used not only as a backdrop but also as a visual divider within a larger exhibition booth. It can separate a meeting area from a product zone or create a boundary between two sections of a display.

Because graphics are displayed on both sides, each separated area receives its own full-size advertising surface.

Ø34 mm aluminium frame with tool-free assembly

The frame is made from 34 mm diameter aluminium profiles. The components connect using snap fittings, so no additional tools are required for assembly.

Despite its 5-metre width, the complete product weighs 16 kg including packaging. After the event, the structure can be broken down into smaller components for easier storage and transport.

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Double-sided textile graphic with zipper closure

The printed fabric is pulled over the assembled frame and secured with a zipper. Proper fabric tension creates a smooth graphic surface on both sides of the wall.

The print can be washed at 30°C. When the campaign changes, the graphic can also be replaced while the same aluminium frame is reused.

Soft bag for storage and transport

This configuration is supplied with a soft transport bag without wheels. After disassembly, the frame components can be packed into the bag and stored between events.

The collapsible structure combines a very large advertising surface during an event with the possibility of transporting the system to future trade shows and promotional events.

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