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adWall Vario Straight Light

Product ID:

12611

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Printing guidelines

Main product features

Tool-free assembly

Zipper

Free-standing

Ø34 mm

Reusable structure

Double-sided print

Washable print

Double-sided textile advertising wall adWall Vario Straight Light 240 × 230 cm

adWall Vario Straight Light 240 × 230 cm is a freestanding textile advertising wall with graphics on both sides, designed for trade shows, conferences, events and corporate spaces. Its 240 cm width provides a generous branding area while remaining versatile enough for exhibition stands of different sizes.

The double-sided graphic allows the advertising wall to be positioned in an open space and communicate in two directions. The aluminium structure made from Ø34 mm profiles can be assembled without tools, while the appropriate transport bag option can be selected when configuring the product.

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What makes the adWall Vario Straight Light 240 × 230 cm stand out?

Double-sided print: Two graphic surfaces allow you to display the same design on both sides or use two different messages.
240 cm format: The wide surface works well as a backdrop for exhibition stands, reception areas, conference zones or photo areas.
Ø34 mm profiles: The aluminium structure provides a stable base for the tensioned textile graphic.
Transport bag option: After disassembly, the components can be packed into the selected bag, making the system easier to store and transport.

Wide trade show backdrop visible from both sides

The 240 × 230 cm format provides enough space for clear presentation of a logo, product or main campaign visual. It is a practical option when you need a prominent advertising backdrop without using an exceptionally wide structure.

The double-sided version is particularly effective on open exhibition stands and in high-traffic areas, where visitors may approach the display from different directions.

Two graphic surfaces in one structure

The print covers both sides of the wall. You can use the same graphic on the front and back or prepare two different designs – for example, product-focused communication on one side and brand imagery on the other.

This makes it possible to use a single structure to communicate with audiences in different parts of an exhibition stand or event space.

Ø34 mm aluminium frame and tool-free assembly

The frame is made of 34 mm diameter aluminium profiles connected using snap fittings. Clearly marked components make it easier to assemble the structure correctly without additional tools.

Once the frame is assembled, the textile graphic is pulled over it and secured with a zipper. The tensioned fabric creates a smooth advertising surface that follows the straight shape of the wall.

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Replaceable print and reusable structure

The adWall Vario Straight Light can be used repeatedly at trade shows, conferences and promotional events. When the campaign changes, there is no need to replace the entire system – the existing frame can be fitted with a new graphic.

The textile print can be washed, making it easier to keep the material in good condition during repeated use.

Portable textile advertising wall for easy transport

The complete system weighs 9 kg including packaging. After the event, the structure can be broken down into smaller components and prepared for transport in the bag selected during product configuration.

Its compact form after disassembly makes the advertising wall easier to store between events and transport to future locations.

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